The Acme Design agency had slowly built up its reputation in a major metro area, specializing in a unique type of design work. After operating for over twelve years, the company felt very secure in its mature online identity. Acme Design had an active Facebook page, a beautiful website, and very positive reviews on Yelp and Google.

But, the agency had accidentally hired a toxic designer. They had seemed so perfect on paper when all the resumes were submitted, and they had interviewed more strongly than any other candidate.